Marketing and advertising How to correctly approach the target audience from a marketing and advertising point of view? What do clients and suppliers think about my name brand or service? What do I need to improve in my name brand or service? What are the motivations and deterrents for purchasing my name brand or service? How do I locate opportunities and an unfulfilled demand in my field? Is the advertisement prepared by the advertising company suitable and clear to the target audience? Is the sale I have decided to launch clear and convincing? Customer service How do I suit the service I provide to the needs and expectations of my clients? What makes my clients leave me? What makes my clients loyal? What creates new clientele? Creativity and innovation How should I design the newly developed product/packaging so it suits the target audience? How to raise new and creative ideas for new products and services? Points of sale How to create a shopping experience that promotes a purchase? What makes the consumers come into my point of sale? What at the point of sale encourages/hinders the purchase?  Society and community How do I best design my social program? How do opinion leaders affect my field? How will different segments of society react to my social idea? What does an ongoing social change mean? Human resources What do the employees in the company feel and think? How to keep the good employees in the company? The third age 50+ What characterizes the lifestyle of ages 50+? What are the consuming habits of ages 50+? How to correctly approach them from a marketing and advertising point of view? And much more.