Shlomit Zur – director of research at Cellcom As director of research at a company that is a leader in its field it is important to me that the marketing research will not only be accurate, but also and especially will be an applicable work tool. From my experience, Avishag provides both accuracy and applicability starting with the research proposal and up to the final product. Her experience in the field and her unique ability to create a pleasant and open atmosphere among complete strangers, turn the groups she leads into a teaching and enriching experience. On the business level, the Cellcom research department views Avishag as a full partner in the strategic thought processes that relate to the field of marketing research. On a personal level, we enjoy working with Avishag because of her patience and smile also when (as the field demands) the research results are needed from one moment to the next. I whole-heartedly recommend!