Avishag Rager, M.A. Program in Social Psychology of the Sociology Department, Bar-Ilan University and B.A. in Behavioral Sciences, Ben-Gurion University in the Negev. Has a vast experience managing and conducting qualitative research studies and providing research based consulting to different organizations in Israel and around the world. Fields of expertise: creative research, new masculinity and fatherhood and market research for the third age (50+). Past and present clients of Avishag Rager include: Coca Cola, Cellcom, Bank Leumi, Hot, Osem, Hogla, Samsung, Nokia, Heineken, Proctor and Gambel, Shikun Ovdim, Kavei Zahav, Maccabi, Karaso, Leumi Card, advertising agencies (Gitam, Bauman Bar Rivnai, Tamir Cohwen and more) P.R. agencies (Arad communications, Wagner Greenstein, Kizis and more) In recent years she has established and served as the head of the Qualitative research department at the CI Marketing research institute. Previously, she was the head of the qualitative research department of the Gallup institute in Israel.